Preface
I’ve always been attracted to technology products and gadgetry. Throughout my career I’ve had the opportunity and good fortune to be associated with many defining consumer technology companies and products such as Polaroid’s SX-70 camera, Apple’s Newton MessagePad and PowerBooks, and many more.
I wrote this book to be able to share with readers what’s involved in taking a concept and transforming it into a successful product, based on what I’ve seen and experienced for more than three decades.
One thing I’ve learned is that creating a successful product is much more than coming up with the idea; in fact, that’s usually the easiest part. It’s much more about what happens after. It involves a wide range of activities that bring together ...
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