Index
A
acquisition of companies, 147–148
Adams, Ansel, 99
Aeron chair (industrial design), 54
agreements
cautions about, 132–133
development/manufacturing
agreements, 133–139
NDA (nondisclosure agreement), 136
Airzen example (distribution costs), 116–119
Amazon, 126
Amazon Kindle, 8
early customer feedback, 101
amortization, 46
appearance in industrial design, 51–55
Apple
industrial design, 58–60
customer service, 109
pricing decisions, 111
schedule delays, 43
iPod, 8
design language, 58
phases of product development process, 32
price points, 144
product definition stage, 96
leveraging outside resources, 23
MacBook Air laptop computer, 52, 59
Newton, 15
batteries in, 18
development/manufacturing agreements, ...
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