Appendix A Top Ten Rules: For Taking Your product from Concept to Consumer
1. Success depends on so much more than just having a great product. Build it and they will come rarely works.
2. Manage your development using a small, focused, cross-functional team with a strong product manager, and with authority to make decisions quickly.
3. Be as creative in the development process as you are with the invention itself.
4. Don’t obsess over developing the perfect product. Being early to market is often more important.
5. Market test your product using simple, common sense approaches such as talking to and watching how potential customers work. Go with your gut, but do some sanity checks along the way.
6. Do what you do best and let other companies ...
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