Summary
The Second Pillar of Profitable Networking: Personal Brand
- A good reputation is a powerful asset as you build your ultimate network. Do everything you can to earn and protect a positive reputation.
- A corporate brand is really the sum of all the personal brands that represent it. You can't control how people feel about you; you can only influence their perception of you by projecting a positive image.
- Today in business, age barriers are essentially nonexistent. Personality, perception, and performance count much more than age.
- No one expects you to be ON all the time, but when you're in public, ON is best and neutral is the minimum standard. It's too risky to be OFF in public—you never know who's watching you.
- Determine what image you want to portray so you can strive to achieve your ideal personal brand.
- You want to positively influence and shape what people see, feel, and hear when they interact with you and your company brand.
- How you say something is as important as what you say. Be aware of the tone and pitch of your voice.
- Sharing a laugh can strengthen a bond. Be sure jokes and comments are appropriate for your audience.
- Most confidence zappers are imaginary threats. We have the power to get a grip on ourselves and gain control so we are free to become the self-confident individuals we have a right to be.
- Be conscious of yourself, not self-conscious.
- We're human, so no one is perfect. As a result, mistakes, accidents, and blunders happen. Recognize when you've made ...
