Step 1: Define Your Desired Outcome
From a business perspective, what are you hoping to achieve by building your professional network? Several networking benefits are listed below. Rate each benefit from 1 to 12 in order of importance to you.
- Raise company profile
- Raise personal profile
- Increase sales
- Increase referrals
- Gain access to specific target markets
- Find investors
- Achieve personal fulfillment
- Develop professionally
- Recruit new employees
- Help shape your industry
- Plan for company succession (transferring current business relationships to another person who will take over your company)
- Other
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