From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy, 2nd Edition

Dark makeup is for when it is dark outside. Even if you don't normally wear makeup, add a little lip gloss and some mascara to add extra polish to your look. It sends a message that you care about yourself and took time to get ready. If you're not sure how to apply makeup well, head to a department store cosmetics counter or salon for advice.

Wardrobe Tips for Men

Some would say men have it easy when it comes to dressing, but that's not always the case. Hopefully you either have a sense of style, a good tailor, or a friend in your life to keep you matched and appropriately dressed.

Business casual is still business first. Appropriate apparel is a shirt that requires buttons to close, a “pressable” pair of slacks and polishable shoes—not a T-shirt, jeans, and sneakers. Depending on the environment and level of business casual, you may need a jacket or sweater over the shirt. Golf shirts are casual.

Offices with business-casual dress codes that inadvertently become everyday casual can send the wrong message to clients. It could say that you're lax on your deliverables. Some firms are reverting back to a full business dress code because there were too many interpretations of business casual. If you don't want that to happen to you in your workplace, choose too dressy over too casual.

Your socks should match or be darker than the hem of your pants. When you walk into a room with dark trousers, dark shoes, and white or tan socks, the bright socks are the first things to be noticed. ...