Chapter 16. BUT WHAT ABOUT RESISTANCE?
We can't leave the subject of change without talking about resistance. Although we haven't talked about it directly, everything in this section on change equips you to deal with resistance successfully and to use it to your advantage.
That is right, we said use resistance.
First things first.
Most people think of resistance in negative terms. They try to reduce resistance, overcome resistance, and even combat resistance. We believe that is the wrong approach.
Rather, we suggest you recognize resistance as neither inherently positive nor negative; it just is. Resistance to change exists in nature because homeostasis—the tendency for living things to remain stable—tries to hold things the same.
But instead of going ...
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