Chapter 15. HOW TO COMMUNICATE CHANGE MOST EFFECTIVELY

Though change affects all parts of your life, when you become a leader you are often the mouthpiece for change or the instigator of it. These are two of the most important reasons that change is one of the major sections of this book and why we have spent time to help you understand the components of it. Everything we have talked about up until now is vitally important—but from a leadership perspective the real bottom line often comes down to this: How well can you communicate the change to those you wish to influence?

This question combines two of the six major parts of this book: change and communication. To address this important concern, we've developed ten specific steps to help you. These ...

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