Who Is This Book For?
This book is for marketers. But of course, everyone is a marketer these days, so it's really for anyone with customers to please.
You may be an account manager at a PR agency, the CEO of a technology startup, or a project manager at an environmental agency. You might be a coordinator inside a 20-person marketing department or a product marketer at a 5-person startup. Heck, you might even be an author. Whether you're a straight-up marketer, a fundraiser, or a small business owner, this book is chock full of ideas, case studies, and tips you can use to promote your organization online.
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