Stand Out in Your Crowd
Blogger outreach will likely be the backbone of most of your social media marketing campaigns, but don't overlook these other channels. Take two actions from this chapter. First, make it easy for your crowd to share your content with their audiences. That can be as easy as adding sharing widgets to your website or blog or enabling public ratings and reviews of your products on your website. Second, become a content curator. As a marketer of cruise holidays, vacuum cleaners, or environmental sustainability, you're presumably a subject-matter expert and have a lot to offer by participating as a human filter in your industry. By annotating and bookmarking interesting industry news on Delicious and submitting it to social news ...
Get Friends with Benefits now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
