Case Study: Insta-Fundraising with Twitter
David Armano is a designer and communicator in Chicago. He has run the popular marketing blog Logic+Emotion for several years, and at the time of this story had about 8000 followers on Twitter. Armano and his wife took in a family friend, Daniela, who was divorcing an abusive husband and desperate for a place where she and her three children could live. Using the social media tools at his disposal, Armano reached out to his online communities through his blog and Twitter account:
Here's what we are asking. Right now, Belinda and I are opening our home, but it's tight as we have no basement. We've committed to giving as much as we can spare, diverting funds from other places. I'm asking if you could think ...
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