Case Study: Elastic Path Makes E-commerce Platforms Fun—No, Really
In 2007, we worked with e-commerce platform vendor Elastic Path to devise a viral marketing campaign that would bring new visitors to the company's blog. By their nature, e-commerce platforms don't often capture people's imaginations.
What does? Funny videos on YouTube, of course.
We built a meme. We devised, developed, and promoted a series of seven YouTube videos called "The Crazy, Messed Up World of Ecommerce" (http://www.getelastic.com/crazy-ecommerce/). The videos asked the question, "What if shopping offline were as cruel and difficult as buying online?" The videos were all under two minutes, and we intentionally shot and edited them to feel a little hokey and rough around ...
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