What Makes a Popular YouTube Video?
Let's be honest—producing a successful YouTube video isn't all that different from creating a great television ad or show. Ideally, you need an enticing, original video that captures and holds the viewer's attention and cuts through the morass of distractions. If you've got any experience producing video or working with ad agencies, then you're a step ahead of most marketers when it comes to YouTube. We obviously can't offer you a complete video production guide in a single chapter. We can, however, highlight the characteristics that make for successful videos or performers in the world of YouTube:
- Recent and topical
Videos that trade on trends in pop culture or politics can generate a great deal of attention. ...
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