Friends with Benefits

Tips and Tricks for MySpace Marketers

Before traversing the wilds of MySpace, consider following these guidelines:

• Start by friending like-minded MySpacers. For example, Roller Warehouse might search for inline skating within the MySpace search function to find other rollerskating fans. Find your tribe on MySpace, and those users will be considerably more likely to evangelize your brand.

• Consider demographics. If you're a brick-and-mortar store selling within a particular community, friend MySpace users who live in your town. Take advantage of the thinly sliced demographic data included in the platform.

• Never send unsolicited messages to other MySpace users. You'll get tagged as a spammer.

• Stay away from corporate-speak; MySpace is a community, not ...