Friends with Benefits

Social Media Pitfalls and How to Avoid Them

We've talked a lot about how social media can work for you in a crisis. Mistakes, however, do occur. In the remainder of this chapter, we'll discuss common mistakes organizations make when they start using social media in marketing. By avoiding these blunders, you can be optimistic that your social media tactics won't inadvertently instigate a crisis of their own.

Get Yourself a Lightweight Blogging Policy

Social media pundits have mixed feelings about corporate blogging policies. Most consider them a wise step in educating employees about what topics can and can't be broached on a company blog. Organizations are naturally and rightly concerned about losing competitive advantage or exposure to legal action ...