What Is Social Media's Role in Crisis Communications?
Marketers recognize the value of crisis management, but in today's interconnected world where bad news can spread so far in just a few hours, a responsive crisis management strategy is crucial. Here's where social media can help.
Bad news traveling at Mach speed on the Web can initiate a crisis. But the Web also allows you to respond quickly. No more necessary delays while press releases are drafted or press conferences organized. Follow Dr. Covello's rules to develop your content and then choose from a variety of channels to circulate your response to stakeholders immediately: post to your blog, message your Facebook group, send an email announcement to your newsletter subscribers, or tweet ...
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