Risk #10: Someone Gets Cold Feet
You've devised a masterful social media marketing campaign. You've done your research, and you've got your resources in place. Maybe you've already started pitching online influencers.
And then somebody gets cold feet.
Maybe it's a business partner or senior management or a client that starts to question your tactics. Whomever it is, they've got serious concerns and the power to stop your campaign. To most people social media marketing feels a bit like navigating the surface of the moon: The terrain is foreign and scary.
We used to do traditional media relations, and clients often got nervous in that arena, as well. The reasons tend to be the same: They lack confidence in their product; the results are unpredictable; ...
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