Be Realistic. Be Humble.
Companies new to social media often have misconceptions about what's achievable. They tend to believe that if they upload a video on YouTube, that video will automatically get a million views. That's simply not the case. As more and more content goes online, earning audience attention gets harder. For this reason, testing your strategies before committing to target numbers and setting goals is a good idea. Companies often immediately expect thousands of visitors a day, when a much more realistic starting point is a couple hundred. And of those visitors, only a subsection will be the ideal target audience. Still, a couple hundred visitors to your website each day is a good start, so don't get discouraged early on.
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