Other Blogger Outreach Campaigns We Like
Here are a few more blogger outreach case studies that offer examples of effective techniques:
- Blogging from the press box
In the face of declining mainstream media attention and attendance, the NHL's Washington Capitals undertook an aggressive blogger relations strategy. They invited several Capitals bloggers and podcasters to watch and report on games from the press box and gave them full access to players—previously the exclusive domain of sports reporters.
- Digital press junket to the future
Syfy, the cable channel previously known as The Sci-Fi Channel, flew 25 bloggers and podcasters to Vancouver for a weeklong media junket. They enjoyed set tours, meet-and-greets, and interview opportunities for five ...
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