Friends with Benefits

Who Are These New Influencers, Anyway?

So who are these new media masters you want to communicate with, and why should you be so concerned about getting on their good side? Simply put, they're going to help you sell your products and services. They've got the power to send hundreds, even thousands, of potential customers to your website. That improves your chances of making sales. Plus, each link from a powerful new influencer is recognized by Google as a thumbs up for your website. Google rewards you by moving you up the search rankings, resulting in more visibility in search engines.

So how do these new influencers feel about marketers pitching them stories, products, and services? Margaret Mason, Muhammad Saleem, and Marshall Kirkpatrick let ...