Lesson #2: Take Baby Steps
In Chapter 1 you learned about the Conversation Prism, which illustrates a variety of social media channels. Rules exist for communicating within the different channels. For this beginner lesson, let's look at Digg. Digg is the most popular social news site on the Web. Users submit their own news stories to the website, and others vote for or against the news stories (we explain Digg's full marketing potential in detail in Chapter 13). The best way to understand how folks communicate within Digg is to set up a user account. To begin, visit http://www.digg.com/ and click the Join Digg link in the top navigation bar. Complete the registration process, and upload a photo to make your profile a little more personal.
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