Chapter 4. NETIQUETTE: MISS MANNERS FOR THE WEB
Welcome to the world of the new influencers. The reason the social web is sometimes called the "wild west" is that we're still working out the kinks of how best to communicate with one another online. The rules of conduct may not be set in stone, but the social web isn't a total free-for-all either. You should be aware of some key, often mystifying, communications protocols before striking up conversations with the locals. This chapter provides some lessons on how to communicate with new influencers—bloggers, YouTube stars, Facebook friend magnets, and Digg superstars. Think of this chapter as finishing school for Internet communication. If you understand the social innuendo, you've got a much better ...
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