Don't Overlook Anecdotal Evidence

Anecdotal evidence can be exceedingly useful when growing your blogger contact list. The metrics tools mentioned previously go a long way toward helping you compare sites once they're already on your list, but these less empirical tactics can put some ideal targets on your radar.

Blogrolls: Who Is Your BFF?

Think of a blogroll as a blogger's recommended reading list.

Figure 3-4. Think of a blogroll as a blogger's recommended reading list.

Bloggers commonly link to other blogs they read on a regular basis or that complement the content on their own blog. They often offer this link-love in the form of a blogroll—a list of websites usually found in a sidebar on the blog. Once you ...

Get Friends with Benefits now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.