Size Matters, and Yes, It Is a Popularity Contest
Back when you were penniless and backpacking around Europe, you consulted with your fellow hostellers about the best spot for cheap schnitzel and grappa. When sizing up bloggers, podcasters, and video bloggers, use the tools in this chapter to vet your targets. These tools will give you a green light or stop you in your tracks.
Finding the right blogs and online communities to contact with your story is the first hurdle to clear on your journey toward a successful campaign. Yes, size matters. You want to identify content creators who have the greatest readership and influence within your industry. A link from these bigwigs can send thousands of visitors to your site and also help to bolster your ...
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