Chapter 3. FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIES
You've given your site its new media makeover, you've reviewed the rules, and you've been getting to know your industry's online communities. Now is the time to find the right roads to travel and the right online influencers to meet along the way who will help you get the word out. In this chapter, you'll learn how to find popular bloggers and online communities in your industry and to discover which tools to use to build a prize blogger contact list.
Three Buckets of Blogs
Sometimes we think of the blogosphere as being divided into three different types of blogs. This kind of thought experiment may help you contextualize your social media research. The three kinds of blogs are: ...
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