Friends with Benefits

Now for Some Sober Second Thoughts

Now you're convinced that social media marketing is for you. That's great; we're glad you're inspired! Before you jump into the social media sphere, however, consider the answers to the following questions to make sure that a social media marketing program is right for your organization:

Where are your peeps?

Are your customers online? One of the reasons social media marketing has taken off so quickly in the high-tech space is that many technology products can be purchased online and immediately downloaded. The Internet is an ideal marketing medium for companies selling products on the Web. If you've got a website with a shopping cart or reservation system, then social media marketing should definitely be on your ...