Chapter 6. Customers, Brands, Marketing and Sales
Ensure that you take every step to gain credibility and build trust in your business. Don't put up barriers to your success and make doing business with you as easy and enjoyable as possible. This chapter will show you that you don't need to pay big money out to designers and branding geniuses for fancy logo ideas to help sell your business to your customers. Instead, what you must do is understand what your organization is and where it is going. You have to be just ahead of the wave and become an organization that people want to do business with.
There are many online resources that can help you create a great brand and even more forums where you can ask people for comments on your brand identity. ...
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