Freemium Economics

Index

Note: Page numbers followed by “f” refer to figures respectively.

A

A/B test, 63–65

designing, 65–66

interpreting results, 66–69

pooled standard deviation, 68, 68f

standard error calculation, 67–68, 68f

t-statistic calculation, 67f

t-test, 66–67

multivariate tests, 64

A/B testing, 63–69

over time, 64

simultaneous, 64

time-based tests, 64

Ad exchange, 207–208

Ad-hoc analysis, 110–111

Ad networks

blind networks, 209

vertical networks, 209

Advertising campaign performance, 120f

Advertising exchanges, 207–209

Alternative user acquisition, 219–225

cross-promotion, 219–221

discovery, 219–221

virality, 219–221

Analyst, 85

Analytics, 30–32

designing, 34–41

data reporting, 39–41

data storing, 37–39, 37f

events hierarchy structure, 35f

sample events ...