Introduction: How F2P Changed Games
The Free-to-Play (F2P) business model has changed the video games industry completely and irrevocably. In a matter of years F2P has created legions of new and successful game developers who have blindsided the old guard, leaving them scrambling and faltering as they struggle to adapt.
F2P is a success because it allows you to make money from huge audiences created by giving your game away for free. F2P players are offered a new deal: They don’t have to spend anything unless they want to. Those who love your game can spend hundreds of dollars a month as they become enamored with the experience, whereas those who don’t enjoy the title can leave without ever opening their wallets.
The Opportunity of F2P
The F2P ...
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