About the Author
Will Luton is a consultant in free-to-play games, advising companies such as SEGA and Pocket Gamer. He has been making games for over ten years, most recently as Creative Director at the award-winning studio Mobile Pie. He regularly contributes articles to Gamasutra magazine, Develop magazine and GamesIndustry International, has a BA (Hons) in Computer Games Design and in 2011 was awarded a 30 Under 30 by Develop magazine. He lives in Bristol in the UK with his partner Michaela. He blogs at www.will-luton.uk.
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