Appendix C. Interview with Zynga Co-Founder and CEO Mark Pincus
The author interviewed Mark Pincus, co-founder and CEO of Zynga, at the company’s headquarters in San Francisco on March 27, 2013. This was during the week of the Game Developers Conference 2013.
Will Luton: Free-to-play has ostensibly allowed Zynga to exist. Why is it such a successful business model?
Mark Pincus: In 2007, when we launched Zynga, I thought that games were like search before Google. It was a business, an industry, that was considered mature and over. And games hadn’t even gotten started.
Google had the same experience: It was like the fifteenth or the twenty-fifth search engine to appear and believed search was already over, or so everybody thought. But Google showed ...
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