Appendix A. The F2P Spreadsheet
To accompany this book, especially the information provided in Chapter 1, “Economics: How the Money Works” and Chapter 3, “Monetization: Players Reward You with $$$,” a spreadsheet (in Microsoft Excel and Apple Numbers) is provided at http://will-luton.co.uk/f2pspreadsheet.
The spreadsheet will help you to understand the health and success of your F2P game by calculating the following monthly KPIs:
• Revenue. How much money the game generated for the given month.
• Marketing spend. How much was spent on marketing for the given month.
• Net income. Revenue less overheads and marketing spend.
• ARPDAU and ARPMAU. Average revenue per daily or monthly active users.
• Engagement. A monthly average for DAU divided by ...
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