Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

INDEX

A

Account names:

e-mail marketing and, 183

YouTube and, 71, 118

Adobe Acrobat Connect Pro, 281

Advertising:

CEOs in, 244

e-mail marketing and, 189

on Facebook, 152–153

finding partner sites, 91

humor in, 242

note taking and, 304

pay-per-click ads, 58

Affiliate managers, hiring of, 213

Affiliate marketing blog example, 24

Affiliate programs, partnerships and, xxii, 137, 215, 222–223, 224

Alexander, Nancy, 88–89

Amazon.com, 131, 134, 226, 304

American dream, Godin on, 257–258

America's Funniest Home Videos (tv show), 159

AngiesList.com, 8

Animated shows, creating, 53, 122, 148

Animoto.com, 53, 122, 148

Archives, of customer support, 17

Article hosting sites, 62, 148

Article swaps, 181, 225

Artist within, releasing, 257–258

Artwork for book covers, 133–134, 137

Asking for help, 250–251

Audacity software, 272

Audience for book, xxiii–xxiv

Audience for sites. See also Prospects

determining, 32–33

expert interviews and, 226–227

finding with eBay, 87–90

growing, 43

social media and, 161

Audios:

content distribution strategy, 147

e-mail marketing, 185

expert interviews, 228

expert knowledge and, 271–273

habits of marketing success, 51

newsletter articles, 141

on outsourcing, 287

reputation management, 8

teleseminars, 276–279

voiceovers for videos, 123

voice-recording software, 133

webinars, 281

Authenticity:

business story and, 235

content creation, 26

habits of marketing success, 49, 51

humor and, 242

mobile marketing and, 101

podcasts and, 272, 273

selling yourself, 239–240,