Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

CHAPTER 33

BECOME A WORLD'S FOREMOST EXPERT—FAST

I first got the advice to start calling myself a “world's foremost expert” from Paul Hartunian. At the time he was calling himself a foremost expert on dating and relationships. According to Paul, the power of the title alone was much of what propelled him to success in this crowded niche. He wasn't worried about being challenged by other experts either. He just set about creating quality content that solidified the title in the minds of his followers.

There is great power in a title, even if it's a title you give yourself. The world is looking online for experts and the simple decision to start calling yourself one will open doors that otherwise would never have been opened, even if your expertise is in a small niche.

For example, I've been approached on multiple occasions to do radio and newspaper interviews simply because my name appears frequently online next to the words “online auction expert.” Reporters will often type in a simple Google search in order to find the experts that they need for a story, and if the topic is “online auctions,” or any of the other topics I've created content for, then the odds are my name will come up on their radar. If I'm bold enough to call myself an expert they always believe me and I've never been challenged.

Start creating content online related to your inch-wide, mile-deep niche and confidently call yourself a foremost expert as you do it. The world is longing for leaders. Just make sure ...