Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

CHAPTER 22

HOW TO FOOL GOOGLE AND WIND UP ON TOP EVERY TIME

It still amazes me the number of people that are completely gullible when it comes to buying into the hype and promises made by those that claim they can beat Google. These unscrupulous companies and so-called experts claim that they can get your website or business ranked high on the Google search engine for the right price. Google Maps and Google Places are just as protected by Google as is their search engine.

Let's get one thing clear.

Google, as a company, is collectively far smarter than anyone who is trying to manipulate their system.

The sooner you realize that, the better off you'll be.

If you haven't figured it out yet, I intentionally made the title of this chapter a bit deceiving just so I could take this opportunity to warn you and remind you (like I did in Chapter 14) about just how smart Google really is.

Google has poured hundreds of millions (or possibly billions) into protecting the integrity and end-user experience in regards to their search engine. They won't tolerate anyone with a secret formula to start bumping off the best and most deserving websites and businesses from page one of their results.

Do you want to be on page one of Google for your top keywords or business specific geographical searches?

Here's how you can do it every time:

Be worthy of being on page one of Google, and then keep doing whatever it takes to continue to be worthy. That's how you improve your odds of getting there and staying ...