CONTENTS
Preface Eleven of the Great Ideas in This Book
Introduction: Marketing Is Now Free!
PART 1: Build Your Reputation—Or Your Brand—For Free
Chapter 1 Supercharge Your Online Reputation
Chapter 2 Defend Your Reputation with Simple Free Tools
Chapter 3 Turn Bad Reviews into Free Marketing
Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content
Chapter 5 Insane Refund Policy Profits
Chapter 6 Being Irrational Is Great Marketing
PART 2: Simple Inexpensive Websites You Might Need
Chapter 7 Lead Capture Pages and Squeeze Pages
Chapter 8 A Sales Page Closes the Deal for You
Chapter 9 A Community Site Builds Your Audience and Increases Loyalty
Chapter 10 Blogging for Customers
PART 3: The Habits of Online Marketing Success
Chapter 11 Social Media and Free Marketing
Chapter 12 Brevity Is a Marketing Skill
Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic
Chapter 14 Search Engine Optimization Simplified
Chapter 16 Get Found on Search Engines
Chapter 17 Google Maps and Google Places
Chapter 18 Fill Up Google Places to Get Found
Chapter 19 A Good Name Is Good Marketing
Chapter 20 Fix Your Bad Name Instantly
Chapter 21 Online Video as a Lead Generator
Chapter 22 How to Fool Google and Wind Up on Top Every Time
PART 5: Draw Your Business on a Napkin
Chapter 23 Want More Leads Now? Draw a Funnel
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