Book description
Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.
Create a "squeeze page," the most powerful one page website you'll ever build
Use simple YouTube videos to grow sales
Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
and more!
Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Foreword
- PREFACE: ELEVEN OF THE GREAT IDEAS IN THIS BOOK
- INTRODUCTION: MARKETING IS NOW FREE!
-
PART 1: BUILD YOUR REPUTATION—OR YOUR BRAND—FOR FREE
- TOUGH REALITY
- CHAPTER 1: SUPERCHARGE YOUR ONLINE REPUTATION
- CHAPTER 2: DEFEND YOUR REPUTATION WITH SIMPLE FREE TOOLS
- CHAPTER 3: TURN BAD REVIEWS INTO FREE MARKETING
- CHAPTER 4: USE YOUR EXPERT KNOWLEDGE TO CREATE CUSTOMER-ATTRACTING CONTENT
- CHAPTER 5: INSANE REFUND POLICY PROFITS
- CHAPTER 6: BEING IRRATIONAL IS GREAT MARKETING
- PART 2: SIMPLE INEXPENSIVE WEBSITES YOU MIGHT NEED
- PART 3: THE HABITS OF ONLINE MARKETING SUCCESS
-
PART 4: STANDING OUT ONLINE
- CHAPTER 14: SEARCH ENGINE OPTIMIZATION SIMPLIFIED
- CHAPTER 15: KEYWORD MARKETING
- CHAPTER 16: GET FOUND ON SEARCH ENGINES
- CHAPTER 17: GOOGLE MAPS AND GOOGLE PLACES
- CHAPTER 18: FILL UP GOOGLE PLACES TO GET FOUND
- CHAPTER 19: A GOOD NAME IS GOOD MARKETING
- CHAPTER 20: FIX YOUR BAD NAME INSTANTLY
- CHAPTER 21: ONLINE VIDEO AS A LEAD GENERATOR
- CHAPTER 22: HOW TO FOOL GOOGLE AND WIND UP ON TOP EVERY TIME
- PART 5: DRAW YOUR BUSINESS ON A NAPKIN
- PART 6: START HANGING OUT WHERE YOUR PROSPECTS HANG OUT
- PART 7: GET CREATIVE WITH THE MEDIA
- PART 8: SMARTPHONES ARE TAKING OVER THE WORLD
- PART 9: INCH-WIDE, MILE-DEEP MARKETING
- PART 10: VIDEO IS NO LONGER OPTIONAL
-
PART 11: DELIVER CURRENT CONTENT CONSTANTLY
- CHAPTER 39: CALL YOURSELF AN AUTHOR AND SELL MORE
- CHAPTER 40: WRITE A BOOK FOR AN INSTANT SALES BOOST
- CHAPTER 41: WRITE AN E-BOOK IN DAYS AND BENEFIT FOR YEARS
- CHAPTER 42: A TARGETED NEWSLETTER AS A MARKETING MACHINE
- CHAPTER 43: THINK FREE FIRST
- CHAPTER 44: USE A POWERFUL TITLE FOR YOUR MARKETING CONTENT
- CHAPTER 45: YOUR CONTENT DISTRIBUTION STRATEGY
- PART 12: SOCIAL MEDIA MARKETING
-
PART 13: E-MAIL MARKETING IS AUTOPILOT MARKETING
- MY E-MAIL MARKETING STRATEGIES AT WORK
- CHAPTER 50: THE TOOLS AND LANGUAGE OF E-MAIL MARKETING
- CHAPTER 51: AUTOMATED POWER MARKETING: CUSTOMER AND PROSPECT E-MAIL
- CHAPTER 52: MANAGING YOUR E-MAIL ON AUTOPILOT
- CHAPTER 53: GROWING YOUR E-MAIL LISTS ON AUTOPILOT
- CHAPTER 54: AN E-MAIL NEWSLETTER CAN BE A CASH GENERATOR
- CHAPTER 55: ADD HUNDREDS OR THOUSANDS OF E-MAIL SUBSCRIBERS QUICKLY
- PART 14: WHO'S DRIVING YOUR BUSINESS?
-
PART 15: SPOILED PROSPECTS AND CUSTOMERS ARE LOYAL
- JING
- FOURSQUARE.COM
- CHAPTER 59: SPOIL INFLUENTIAL CUSTOMERS IN CREATIVE WAYS
- CHAPTER 60: REMINDERS PUT MONEY IN THE BANK
- CHAPTER 61: REAL-TIME PROBLEM SOLVING IS MARKETING
- CHAPTER 62: PUT GREETING CARDS ON AUTOPILOT
- CHAPTER 63: GIVE YOUR CUSTOMERS A VOICE TO BUILD LOYALTY
- CHAPTER 64: BUILD LOYALTY AND CREDIBILITY WITH A MEMBERSHIP SITE
- CHAPTER 65: HOLDING CONTESTS TO BOOST EXPOSURE
-
PART 16: POWERFUL MARKETING PARTNERSHIPS
- CHAPTER 66: SET UP A THREE-WAY WIN FOR AN INSTANT BOOST
- CHAPTER 67: LEVERAGE THE POWER OF JOINT VENTURES
- CHAPTER 68: FIND GOOD PARTNERS FOR MARKETING SYNERGY
- CHAPTER 69: BRING DOWN THE BARRIERS BETWEEN YOU AND A GREAT PARTNER
- CHAPTER 70: PUT YOUR BEST SALESMEN TO WORK ON STRAIGHT COMMISSION
- CHAPTER 71: CROSS PROMOTIONS ARE MARKETING SYNERGY
- CHAPTER 72: USE GUEST ARTICLE SWAPS FOR EASY EXPOSURE TO TARGETED AUDIENCES
- CHAPTER 73: EXPERT INTERVIEWS: SIMPLE AND POWERFUL MARKETING CONTENT
- CHAPTER 74: RECOGNIZE TOP SERVICES WITH A TESTIMONIAL FOR UNEXPECTED REWARDS
- PART 17: MAKE YOUR STORY POWERFUL
-
PART 18: ACTUALLY, YOU ARE SELLING YOU
- CHAPTER 77: WHEN USING HUMOR IN YOUR MARKETING, BE SURE TO LAUGH AT YOURSELF
- CHAPTER 78: SHARE YOUR LIFE OPENLY FOR MARKETING AUTHENTICITY
- CHAPTER 79: DISTINGUISH YOURSELF AND YOUR BUSINESS WITH THE X FACTOR
- CHAPTER 80: SERVING AND MARKETING AT THE SAME TIME
- CHAPTER 81: STRATEGICALLY ASKING FOR HELP CAN BE GREAT MARKETING
- CHAPTER 82: BE CONTROVERSIAL TO ATTRACT A CROWD
- CHAPTER 83: BECOME INCREASINGLY INDISPENSABLE
- CHAPTER 84: BE ACCESSIBLE OR BE IGNORED
- CHAPTER 85: THE PASSIONATE, GENEROUS ARTIST IN ALL OF US MUST BE RELEASED
- CHAPTER 86: THE POWER OF YOUR WHY
- CHAPTER 87: APPEALING TO THE INFLUENTIAL
-
PART 19: WE LIKE TO BUY FROM EXPERTS—So BECOME AN EXPERT
- CHAPTER 88: EXPERTS MAKE VIDEOS—SO MAKE VIDEOS
- CHAPTER 89: START A COACHING OR MENTORING PROGRAM
- CHAPTER 90: TEACHING IS FREE MARKETING
- CHAPTER 91: CREATING AUDIOS AND PODCASTING
- CHAPTER 92: USE LEVERAGE TO GROW YOUR BRAND FAST
- CHAPTER 93: TELESEMINARS ARE INSTANT EXPERT CONTENT
- CHAPTER 94: WEBINARS AS THE ULTIMATE CUSTOMER FOLLOW-UP AND PRESENTATION TOOL
- CHAPTER 95: IMPROVE ON WHAT WORKED BEFORE
- CHAPTER 96: EMBRACE OUTSOURCING FOR SOME OF YOUR MARKETING EFFORTS
- CHAPTER 97: REPLACE ROI WITH RLC FOR BETTER MARKETING MONITORING
- CHAPTER 98: PLAY MARKETING OFFENSE WITH GOOGLE ALERTS
- PART 20: GRAB BAG OF IDEAS
- BOUNS CHAPTER
- Acknowledgments
- INDEX
Product information
- Title: Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- Author(s):
- Release date: September 2011
- Publisher(s): Wiley
- ISBN: 9781118034712
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