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Frank Bettger's How I Raised Myself from Failure to Success

Book Description

Frank Bettger's momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. First first book published in 1947, How I Raised Myself From Failure To Success is still a best-seller today and has stood the test of time. Here, Frank Bettger's interpretation of How I Raised Myself From Failure To Success illustrates the timeless nature of Bettger's insights by bringing them to life through 52 modern case studies. This brilliant interpretation of How I Raised Myself From Failure To Success is an entertaining accompaniment to one of the most famous books on selling ever written.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Other Titles in The Infinite Success Series
  4. Copyright
  5. Brilliant Ideas
  6. Introduction
  7. 1. Lazy Gets You Nowhere
  8. 2. Act As If
  9. 3. Find The Opportunity in Adversity
  10. 4. The Power of Coincidence
  11. 5. Anchor Enthusiasm Into The Way You Operate
  12. 6. If You Want To Improve Something – Measure it
  13. 7. Devil’S in The Detail
  14. 8. Just Do it!
  15. 9. Speak Your Way to Success
  16. 10. Self-organisation
  17. 11. Find Out What People Want and Help Them Get It
  18. 12. Keep on Learning
  19. 13. Don’t Talk About Yourself
  20. 14. Make Appointments and be Prepared
  21. 15. What is The Key Issue?
  22. 16. Ask Questions
  23. 17. Explode Dynamite and Arouse Fear
  24. 18. Create Confidence
  25. 19. Express Honest Appreciation
  26. 20. Assume a Close
  27. 21. Put You in The Interview
  28. 22. Set Goals
  29. 23. Don’t Argue
  30. 24. The Importance of ‘Why?’
  31. 25. The Power of Silence
  32. 26. Honesty Really is The Best Policy
  33. 27. Admit Your Faults
  34. 28. Know Your Business
  35. 29. Praise Your Competitors
  36. 30. Don’t Exaggerate Your Offering
  37. 31. Find Reliable Witnesses
  38. 32. Dress to Impress
  39. 33. Smile!
  40. 34. Action Follows Feeling
  41. 35. How To Remember Names and Faces
  42. 36. Master The Art of Brevity
  43. 37. Admit When You’re Scared
  44. 38. The Sale Before The Sale
  45. 39. Be Respectful of The Gatekeepers
  46. 40. Practice Makes Perfect
  47. 41. Demonstrate Your Product or Service
  48. 42. Never Forget a Customer; Never Let a Customer Forget You
  49. 43. Source New Leads From Past Clients
  50. 44. Appeal for Action
  51. 45. Gather Momentum
  52. 46. Positive Expectation
  53. 47. Assess Your Failures
  54. 48. Thoughts Tend to Pass Into Action
  55. 49. Discipline
  56. 50. Foster Indifference
  57. 51. Have Courage
  58. 52. Franklin’s Thirteen Subjects
  59. Conclusion
  60. Reference Material
  61. Index