Franchising: Pathway to Wealth Creation

Introduction

This book provides an in-depth and comprehensive look at franchising. The authors’ combined 75 years of franchise practice and 55 years in academia forged an authors’ alliance that resulted in Franchising: Pathway to Wealth Creation. We argue that franchising embodies entrepreneurial zeal, a scalable business model, a complex and dynamic strategic alliance between franchisor and franchisees, and great wealth creating potential. Franchising also uniquely fulfills a wide spectrum of entrepreneurial appetites. If you wish to grow your idea into an international behemoth, franchising may serve as a vehicle. However, if your dream is to operate a single outlet in your hometown, franchising may also be right for you.

The word “franchise” ...