**This may include the development of new or spin-off franchising programs, joint ventures, co-branding, brand-extension licensing, overseas development, other channels of distribution, and so on.

Get Franchising & Licensing, 4th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.