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Franchising & Licensing, 4th Edition

Book Description

The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface to the Fourth Edition
  7. Acknowledgments
  8. Part One. The Foundation for Franchising
    1. 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
  9. Part Two. Building a Franchising Program
    1. 2 The Foundation of Franchising
    2. 3 Developing the Operations and Training Programs
    3. 4 Developing System Standards and Enforcing Quality Control
    4. 5 The Regulation of Franchising
    5. 6 Compliance
    6. 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents
    7. 8 Protecting the Intellectual Property of the Franchise System
    8. 9 Managing Disputes
    9. 10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels
    10. 11 Taking Your Franchise Program Overseas
  10. Part Three. Financial Strategies
    1. 12 Business and Strategic Planning for the Growing Franchisor
    2. 13 Capital Formation Strategies
    3. 14 Management and Leadership Issues in Building a Successful Franchising Organization
    4. 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
    5. 16 Special Issues in Mergers and Acquisitions
    6. 17 Managing the Transfer and Renewal Process
    7. 18 Strategic and Structural Alternatives to Franchising
    8. 19 Structuring Licensing Programs and Agreements
    9. 20 Joint Ventures and Strategic Alliances
    10. 21 Resource Directory
  11. Index
  12. Footnotes
    1. Chapter 2
      1. ch02_fn01
    2. Chapter 8
      1. ch08_fn01
      2. ch08_fn02
      3. ch08_fn03
    3. Chapter 9
      1. ch09_fn01
    4. Chapter 14
      1. ch14_fn01
    5. Chapter 18
      1. ch18_fn01