The Wisdom–and Foolishness–of Crowds
Consequential decisions are seldom made by one person operating alone. Decision making occurs contextually. In particular, it occurs in a social space inhabited by decision-makers, stakeholders, decision-implementers, the community, and external forces. Although it is possible for decision-makers to make decisions based entirely on their own authority, without consulting anyone else, even the most autocratic individuals are influenced to some degree by the information and opinions they receive from the people surrounding them. One thing is certain: whether decisions are made by an individual or a group, they are colored by their social space.
This chapter examines group decision making. It looks at different ...