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CHAPTER 28James CurrierFounder, Tickle

image James Currier came up with the idea for Tickle (founded in 1999 and originally called Emode) after taking a personality test in one of his Harvard Business School classes.

A former venture capitalist with a passion for digital media and social sciences, Currier believed that the Internet could be used to help people learn more about themselves. People could visit www.tickle.com to take several different kinds of personality and self-assessment tests, most backed by scientific research, to understand areas of human behavior (and also to find out what breed of dog they most closely resembled).

Tickle was acquired ...

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