You are previewing Founders at Work: Stories of Startups' Early Days.

Founders at Work: Stories of Startups' Early Days

Cover of Founders at Work: Stories of Startups' Early Days by Jessica Livingston Published by Apress
  1. Title Page
  2. Dedication
  3. Contents
  4. Foreword
  5. Acknowledgments
  6. Introduction
  7. CHAPTER 1: Max Levchin Cofounder, PayPal
  8. CHAPTER 2: Sabeer Bhatia Cofounder, Hotmail
  9. CHAPTER 3: Steve Wozniak Cofounder, Apple Computer
  10. CHAPTER 4: Joe Kraus Cofounder, Excite
  11. CHAPTER 5: Dan Bricklin Cofounder, Software Arts
  12. CHAPTER 6: Mitchell Kapor Cofounder, Lotus Development
  13. CHAPTER 7: Ray Ozzie Founder, Iris Associates, Groove Networks
  14. CHAPTER 8: Evan Williams Cofounder, Pyra Labs (Blogger.com)
  15. CHAPTER 9: Tim Brady First Non-Founding Employee, Yahoo
  16. CHAPTER 10: Mike Lazaridis Cofounder, Research In Motion
  17. CHAPTER 11: Arthur van Hoff Cofounder, Marimba
  18. CHAPTER 12: Paul Buchheit Creator, Gmail
  19. CHAPTER 13: Steve Perlman Cofounder, WebTV
  20. CHAPTER 14: Mike Ramsay Cofounder, TiVo
  21. CHAPTER 15: Paul Graham Cofounder, Viaweb
  22. CHAPTER 16: Joshua Schachter Founder, del.icio.us
  23. CHAPTER 17: Mark Fletcher Founder, ONElist, Bloglines
  24. CHAPTER 18: Craig Newmark Founder, craigslist
  25. CHAPTER 19: Caterina Fake Cofounder, Flickr
  26. CHAPTER 20: Brewster Kahle Founder, WAIS, Internet Archive, Alexa Internet
  27. CHAPTER 21: Charles Geschke Cofounder, Adobe Systems
  28. CHAPTER 22: Ann Winblad Cofounder, Open Systems, Hummer Winblad
  29. CHAPTER 23: David Heinemeier Hansson Partner, 37signals
  30. CHAPTER 24: Philip Greenspun Cofounder, ArsDigita
  31. CHAPTER 25: Joel Spolsky Cofounder, Fog Creek Software
  32. CHAPTER 26: Stephen Kaufer Cofounder, TripAdvisor
  33. CHAPTER 27: James Hong Cofounder, HOT or NOT
  34. CHAPTER 28: James Currier Founder, Tickle
  35. CHAPTER 29: Blake Ross Creator, Firefox
  36. CHAPTER 30: Mena Trott Cofounder, Six Apart
  37. CHAPTER 31: Bob Davis Founder, Lycos
  38. CHAPTER 32: Ron Gruner Cofounder, Alliant Computer Systems; Founder, Shareholder.com
  39. Index
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CHAPTER 27James HongCofounder, HOT or NOT

While looking for a job in 2000, James Hong launched a website with his friend Jim Young just for fun. HOT or NOT lets users submit photos of themselves and have others vote on their "hotness" on a scale of 1 to 10.

The site spread virally, and within hours their server was swamped. Hong and Young sensed there was a business in it, and worked frantically to scale the site to handle the load.

A few months after launching, they found the way to generate revenue from the site: they added dating for a monthly fee. Despite many acquisition offers, HOT or NOT continues to thrive as a stand-alone company. As of July 2006, HOT or NOT had counted about 13 billion votes.

Livingston: Take me back to when you had ...

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