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Founders at Work: Stories of Startups' Early Days by Jessica Livingston

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CHAPTER 25Joel SpolskyCofounder, Fog Creek Software

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Joel Spolsky founded Fog Creek Software with his friend Michael Pryor in 2000. They didn't have a specific product in mind, but were motivated to start the kind of software company where they would want to work—one where programmers were the stars.

Around the same time, Spolsky began writing Joel on Software—now one of the most widely read programming blogs—to share his thoughts about software development, management, business, and the Internet. Joel on Software was one of the first examples of a now common (though rarely achievable) strategy for software startups: create a popular blog to get ...

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