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CHAPTER 24Philip GreenspunCofounder, ArsDigita

imagePhilip Greenspun founded ArsDigita in 1997. Though the company lasted only a few years, ArsDigita is famous in the startup world both as the embodiment of a new model for software consulting and as an all-too-colorful example of the dangers of venture capital.

ArsDigita grew out of the software that Greenspun wrote for managing photo.net, a popular photography site. He released the software under an open source license and was soon deluged by requests from big companies for custom features. He and some friends founded ArsDigita in 1997 to take on such consulting projects.

Greenspun and his cofounders ...

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