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CHAPTER 19Caterina FakeCofounder, Flickr

Caterina Fake started Ludicorp in the summer of 2002 with Stewart Butterfield and Jason Classon. The company's first product, Game Neverending, was a massively multiplayer online game with real-time interaction through instant messaging (IM). In 2004, they added a new feature—a chat environment with photo sharing—which quickly surpassed Game Neverending itself in popularity.

The team knew they were onto something big and put Game Neverending on hold to develop a new photo-sharing community site called Flickr. Flickr became extremely popular and was acquired by Yahoo in March 2005.

With its emphasis on user-generated content and its devoted online community, Flickr is one of the most commonly cited examples ...

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