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Fostering Brand Community Through Social Media by Shannon B. Rinaldo, Debra A. Laverie, William F. Humphrey Jr.

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Bibliography

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Ang, L. October 3, 2011. “Is SCRM Really a Good Social Media Strategy?” Journal of Database Marketing and Customer Strategy Management 18, no. 3, pp. 149–53. doi:10.1057/dbm.2011.22

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Ashforth, B.E., and F. Mael. 1989. “Social Identity Theory and the Organization.” ...

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