other titles in Digital and Social Media Marketing and Advertising Collection
Victoria L. Crittenden, Babson College, Editor
- Viral Marketing and Social Networks by Maria Petrescu
- Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
- Social Roots: Why Social Innovations Are Creating the Influence Economy by Cindy Gordon, John P. Girard, and Andrew Weir
- Social Media Branding For Small Business: The 5-Sources Model by Robert Davis
- A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris
- Social Content Marketing for Entrepreneurs by James M. Barry
- Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
- This Note’s For You: Popular Music + Advertising = Marketing ...
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