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Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find

Book Description

It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Chapter 1: Measurement Conversion Charts
    1. Millimeters, Points, and Picas to Inches
    2. Inch Decimals to Inch Fractions
    3. Conversion Formulas
    4. Metric to Imperial Equivalents
  6. Chapter 2: Copyright and Trademark Standards
    1. Copyright
    2. Public Domain
    3. Transferring Rights
    4. Trademarks and Service Marks
  7. Chapter 3: Proofreading and Copywriting
    1. Proofreaders’ Symbols
    2. Footnotes
    3. Abbreviation Guide
    4. Number and Numeral Usage
  8. Chapter 4: Imaging and Color
    1. Image File Formats
    2. Photographic Options
    3. Standard Camera Formats and Sizes
    4. Halftone Screens
    5. Tint Values for Halftone Screens
    6. Duotones
    7. Finding the Best Scanning Resolution
    8. Scaling an Image
  9. Chapter 5: Type
    1. Type Basics and Terminology
    2. Categorizing Typefaces
    3. Serif and Sans Serif
    4. Measuring Type
    5. Type Guide
    6. Ways to Identify Typefaces
    7. Text Typefaces
  10. Chapter 6: New Grid Design Basics
    1. Types of Grids
    2. Anatomy of a Grid
    3. Working with Grids
    4. Typographic Unit Grids
    5. Composite Grids
    6. Modular Grids
    7. Hierarchical Grids
  11. Chapter 7: Paper
    1. North American Sheet Sizes
    2. International, or ISO, Sheet Sizes
    3. Basis Weight Equivalents
    4. Grammage
    5. Caliper, Bulk, and PPI
    6. Basis Weight/Caliper Equivalents
    7. Finishes
    8. Grain
    9. Paper Estimator
    10. Paper Usage Guide
  12. Chapter 8: Bindings and Folds
    1. Standard Binding Types
    2. Which Binding Method Works Best?
    3. Common Fold Styles
    4. Paper Grain and Folding
    5. Tolerances for Gatefolds, Barrel, or Roll Folds
  13. Chapter 9: Envelopes and Folders
    1. Envelope Construction
    2. Standard Envelope Styles and Sizes
    3. Window Size and Position
    4. International Envelope Sizes
    5. Printing Considerations for Envelopes
    6. Pocket Folder Styles
    7. Printing Considerations for Pocket Folders
  14. Chapter 10: Packaging Styles
    1. Tray-Style Cartons
    2. Basic Tube-Style Cartons
    3. Basic Closure Types
    4. Folders, Sleeves, and Other Types of Folding Cartons
    5. Set-up Boxes
    6. Common Styles of Stock Plastic Containers
    7. Paper Bags
    8. Plastic Bags
  15. Chapter 11: Postal Standards
    1. General Mail Classifications and Requirements
    2. Size Requirements for Flat Mail
    3. Postcard Paper Stock Requirements
    4. Thickness Requirements for Flat Mail
    5. Size Requirements for Packages
    6. Rate Classifications and Delivery Time for Domestic Mail
    7. Package Standards for Mailing
    8. Extra USPS Services
    9. Mail Piece Design Expertise
    10. Postal Websites
  16. Chapter 12: Bar Code Standards
    1. General Standards for UPC Bar Codes
    2. Guide to Color-Correct Bar Coding
    3. Reflectance Values of Four-Color Combinations on Uncoated Stock
  17. Chapter 13: Printing and Finishing
    1. General Guide to Printing Processes
    2. Trapping Tolerances
    3. Types of Offset Lithography
    4. Offset Inks
    5. Varnishes and Protective Liquid Coatings
    6. Glossy versus Matte Finishes
    7. Proofing Methods
  18. Chapter 14: New Greening Graphic Design
    1. The Shift Toward Sustainable Practice
    2. Sustainable Materials and Production for Print Design
    3. Sustainable Vocabulary
    4. Fiber Sourcing and Paper Production
    5. Chain of Custody
    6. Certifications
    7. Paper Production
    8. Recycled Paper
    9. Paper from Mixed Sources
    10. Printing
    11. Guide to Environmentally Friendly Papers
  19. Chapter 15: New Online Design
    1. Website Basics
    2. Web Design Software
    3. The World Wide Web Consortium
    4. Creating a Website
    5. Websafe Color Palette
    6. Using Images Online
    7. Typography on the Web
    8. Working with Levels of Hierarchy
    9. Building Websites
  20. Chapter 16: New Core Design Jobs
    1. Websites
    2. Identity Design and Logos
    3. Brochures
    4. Package Design
  21. Glossary
  22. Recommended Reading
  23. Process Color Finder
  24. Index
  25. About the Authors
  26. Copyright Page